Wipro and Harte Hanks to Offer Marketing Technology Services

Wipro and Harte Hanks to Offer Marketing Technology Services

 
0.0
 
0.0 (0)
1   0   0   0
Write Review
wipro applying thoughfdhdfds-647x450.jpg
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company today announced its partnership with Harte Hanks to offer marketing technology services. As part of the multi-year engagement, Wipro will upgrade Harte Hank’s data analytics and applications platform, create a scalable operating model and simplify IT related processes for the company. Harte Hanks (NYSE: HHS), is an American marketing services company specializing in omni-channel marketing solutions including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center. 

Additionally, the two companies will jointly go-to-market with marketing technology services aimed at the needs of Chief Marketing Officers. This includes jointly marketing the Signal Hub platform, an end-to-end Big Data analytics platform from Opera Solutions, which leverages a unique architecture and cutting edge technologies such as machine learning and artificial intelligence to generate behavioral insights for marketers. In order to be effective, marketers need to better understand their customer, which requires investments in the form of technology and marketing tools. By bundling marketing and technology solutions in the value proposition, Harte Hanks and Wipro offer an integrated solution, which addresses marketing needs in a holistic manner. Karen Puckett, Harte Hanks Chief Executive Officer said, “We believe that combining Harte Hanks’ agency expertise with Wipro’s global technology systems delivery capability will help us offer marketers a great value proposition. Wipro’s strong reputation with CIOs and CTOs as a leader in IT services and systems integration combined with Harte Hanks’ strength in marketing services and mindshare within the Chief Marketing Officer community will complement each other, and greatly benefit our customers. 




We have already witnessed some early success with marquee wins, together.” Srini Pallia, President, Consumer Business, Wipro Limited said, “With evolving customer preferences, consumer brands and clients expect more meaningful, consultative industry insights from their marketing partners. The focus has shifted from a segment-based targeting strategy to one that establishes a one-on-one, personalized relationship with end customers. Wipro’s investments in cognitive & data insights platforms and ready-to-deploy technology solutions is a key enabler in this journey. With the Harte Hanks partnership, Wipro is expanding its catalog of services, and is geared to offer Marketing as a Service to its marquee clients. We are excited about this partnership, and are already witnessing good traction with our existing client base.”


Source:http://www.hindiherald.com/Technology/ViewArticle
/266037/Wipro-and-Harte-Hanks-to-Offer-Marketing-Technology-Services/

User reviews

There are no user reviews for this listing.
Already have an account? or Create an account
Movie Reviews

Tik Tik Tik (2018) Movie Review, Rating -2/5

Jun 22, 2018 47
Bottom Line: Logical loopholes and unimpressive CG impact this space travel.

Jamba Lakidi Pamba (2018) Telugu Movie Review, Rating -1.5/5

Jun 22, 2018 43
Bottom Line: A boring flick laced with poor jokes.

Incredibles 2 Movie Review, Rating -3.5/5

Jun 22, 2018 43
Bottom Line: Brad Bird and team Incredibles deliver a strong winner even after 14 years!
Restaurant Reviews

Al Markaz Restaurant

Oct 12, 2016 1388
Brightly lit eatery & grocer serves kebabs, curries & other Indian specialties over the…

Ramailo Restaurant

Oct 13, 2016 1411
Spacious locale offering traditional Indian & Nepalese dishes, plus a party area.

Example of the Thesis Assertion Guidelines

Jun 12, 2018 54
Default Image
Most Apparent Case in point of the Thesis AssertionThis announcement might be impossible…
Latest Yellow Pages
Mar 06, 2018

Andhramess Allen

Andhra Mess– Is the most popular South Indian Restaurant situated in Allen, US. We have…
Dec 04, 2017

Best deals on International flights

IndianEagle.com is an innovative online travel company that enables its customers to book…
Sep 05, 2017

Roy Photography

Experienced in Indian and South-Asian Weddings and event photo and video services. Speaks…
Aug 02, 2017

Pista House

Pista House is known for meeting the diverse needs of customers thanks to its use of best…
Latest Classifieds
Jun 19, 2018

Enjoy a Healthier Life with our Organic & Natural Food Range

MyHomeGrocers is leading online store that offers 100% natural & organic products at best…
Jun 15, 2018

Say No To Heavy Shopping Bags Shop all Your Grocery Needs Online

Say No To Heavy Shopping Bags Shop All Your Grocery Needs Online
Jun 12, 2018

Ramadan Special OUR GRAND SALE FOR VEGGIES AND FRUITS THIS WEEK

Ramadan Special OUR GRAND SALE FOR VEGGIES AND FRUITS THIS WEEK!BEAT THE SUMMER WITH…
Jun 04, 2018

DEVOPS Training Schedule (Weekend Batch).

DEVOPS Training Schedule (Weekend Batch). Training Type: Online Live Interactive Training…
Training
Default Image
Feb 03, 2018

DevOps Online Training Live Demo Feb 05, 2018(Monday) @7.00am IST

DevOps Online Training Live Demo Feb 05, 2018(Monday) @7.00am IST For USA Students Feb…
Default Image
Jan 31, 2018

selenium Training - learntek

Learntek: Selenium Training Schedule. Course Title: Selenium Training. Training Type:…
Jan 25, 2018

SAP Simple Finance Training by SAP Certified Industry Experts

We provide services throughout USA, UK, Australia,UAE, Canada, Saudi Arabia, New Zealand,…
Jan 04, 2018

Tableau Training Institute in Noida

Tableau computing device is a business intelligence andinformation visualization tool…