Editorials Science & Technology India is targeting to bring in a series of smart cars, which could hit the Indian roads in 2020
India is targeting to bring in a series of smart cars, which could hit the Indian roads in 2020
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Mumbai sources have stated that the PSA group French automaker that recently acquired the iconic Ambassador brand, is aiming to do a Renault in India: making vehicles for the Indian buyer at Indian cost.
The company that owns the Peugeot, Citroen and DS brands is hoping to be third-time lucky in India. It withdrew from the country in the late 1990s, ending a brief joint venture with Premier Automobiles that launched just one car. The second attempt in 2011 was aborted, after it even bought land in Gujarat for a factory, as Europe’s debt problems turned the continent’s companies cautious.
India is again on its radar as the market is the fastest growing the industry is predicting double-digit expansion in passenger vehicle sales this fiscal year making it enticing in an otherwise slow moving automotive world.
The vehicles are designed for the emerging markets, which have a potential to add half a million units to the company’s sales. Apart from India, PSA will be targeting the markets of Iran, Latin America and the Asean region with these models. The SUV is likely to hit the Indian market a year after the hatchback makes its entry and the third car a year later.