Missouri brewery apologizes & removes beer linked Lord Ganesha image after Hindu protest

Missouri brewery apologizes & removes beer linked Lord Ganesha image after Hindu protest

 
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NEW YORK(TIP): 
Springfield (Missouri) based award-winning Springfield Brewing Company 
(SBC) has apologized and removed Hindu deity Lord Ganesha image 
portrayed on its Bombay Brown IPA beer label after upset Hindus 
protested, calling it “highly inappropriate”.

“SBC sincerely apologizes to Rajan Zed
 and The Universal Society of Hinduism for the inappropriate usage of 
Lord Ganesha on our beer brand, Bombay Brown IPA. It was never our 
intention to offend any person with the artwork used for this brand”, an
 SBC release said. Lord Ganesha image associated with Bombay Brown does 
not show up anymore on the SBC website.

Distinguished Hindu statesman Rajan Zed,
 who spearheaded this protest thanked SBC and its management for 
understanding the concerns of Hindu community, which thought image of 
Lord Ganesha on such a product was highly insensitive.

Zed, who is President of Universal 
Society of Hinduism, suggested that companies should send their senior 
executives for training in religious and cultural sensitivity so that 
they had an understanding of the feelings of customers and communities 
when introducing new products or launching advertising campaigns.

Rajan Zed had said that inappropriate 
usage of Hindu deities or concepts or symbols for commercial or other 
agenda was not okay as it hurt the devotees.

Zed had indicated that Lord Ganesha was 
highly revered in Hinduism and he was meant to be worshipped in temples 
or home shrines and not to be used in selling beer for mercantile greed.
 Moreover, linking a deity with an alcoholic beverage was very 
disrespectful, Zed added.

Hinduism was the oldest and third 
largest religion of the world with about 1.1 billion adherents and a 
rich philosophical thought and it should not be taken frivolously. 
Symbols of any faith, larger or smaller, should not be mishandled, Rajan
 Zed had noted.

It was deeply trivializing of immensely 
venerated Hindu deity Lord Ganesha to be portrayed on a beer label 
sporting a wine/beer glass in one hand, Zed had stated.



   







In Hinduism, Lord Ganesha is worshipped 
as god of wisdom and remover of obstacles and is invoked before the 
beginning of any major undertaking. There are about three million Hindus
 in USA.



Source:https://www.theindianpanorama.news/unitedstates/missouri-brewery-apologizes-removes-beer-linked-lord-ganesha-image-after-hindu-protest/

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