Basera Indian Cuisine
Basera Indian Cuisine
SRIKRISHNA Jewelers
SRIKRISHNA Jewelers
ADAYAR ANANDA BHAVAN
ADAYAR ANANDA BHAVAN
Dharani South Indian Cuisine
Dharani South Indian Cuisine
Pandith Jagannath
Pandith Jagannath
24by7Courier
24by7Courier
Dammanna
Dammanna
Vivaan
Vivaan
Amaravati Restaurant
Amaravati Restaurant
Express Family Clinic
Express Family Clinic
iDreamRealty
iDreamRealty
Fitbase
Fitbase
Commercial Real Estate
Commercial Real Estate
Pista house
Pista house
Venetian Theater
Venetian Theater
G&C Global
G&C Global
Starkalakar
Starkalakar
Yarlagadda
Yarlagadda
SBI Logo New Look After Merger of Associate Banks

SBI Logo New Look After Merger of Associate Banks

 
0.0
 
0.0 (0)
1   0   0   0
Write Review
sbilo-647x450.jpg
The state-owned State Bank of India, after merging with its five associated banks will be the largest lender in the country. The five associated banks would exhibit the SBI’s signage and logo from April 1, 2017, with its sterling keyhole set. However, the minor changes have been made to the SBI logo in terms of design and colour.

The background of the original SBI sign board  has been changed from white to inky blue.  whereas the SBI logo has been changed to few shades lighter version. On the design, “SBI” legend will be seen in white colour and will be written in a new font called Effra. The designing and rebranding has been done by a company called Design Stack. The move is part of the bank's larger goal to project a unified image, which will see all the five associate banks speaking the same language.
 
Coming to the promotion of this huge bank, R K Swamy Bbdo and DDB Mudra have been roped in to take care of the campaign. The last time such a rebranding exercise was undertaken was in 1971, after the government nationalised banks under former Prime Minister's Indira Gandhi regime.

 SBI's Managing Director Dinesh Kumar Khara in charge of associates, said, "We want to give a fresh look to SBI and from April 1, the rebranding will begin and the SBI boards will be put up on all branches of associate banks."


 


The entire merging process will be completed in three months said the officials. In February the government gave its final nod to merge five SBI associates - State Bank of Bikaner and Jaipur (SBBJ), State Bank of Hyderabad (SBH), State Bank of Mysore (SBM), State Bank of Patiala (SBP) and State Bank of Travancore (SBT) -  with itself.


Source:http://www.apherald.com/Business/ViewArticle
/261148/SBI-Logo-New-Look-After-Merger-of-Associate-Banks/

User reviews

There are no user reviews for this listing.
Already have an account? or Create an account
Latest videos
View all videos
24by7Courier
24by7Courier
Yarlagadda
Yarlagadda
Amaravati Restaurant
Amaravati Restaurant
Express Family Clinic
Express Family Clinic
Venetian Theater
Venetian Theater
Fitbase
Fitbase
Commercial Real Estate
Commercial Real Estate
G&C Global
G&C Global
iDreamRealty
iDreamRealty
Basera Indian Cuisine
Basera Indian Cuisine
ADAYAR ANANDA BHAVAN
ADAYAR ANANDA BHAVAN
Dharani South Indian Cuisine
Dharani South Indian Cuisine
Pista house
Pista house
Pandith Jagannath
Pandith Jagannath
Starkalakar
Starkalakar
SRIKRISHNA Jewelers
SRIKRISHNA Jewelers
Vivaan
Vivaan
Dammanna
Dammanna